The Brief

Red Bull required a high-impact AV and production setup for their GamerFest activation – an immersive arena designed to host live gaming battles, influencer appearances, and continuous audience engagement.

The production needed to feel premium, visually striking, and true to the Red Bull brand, while operating reliably across high-traffic sessions and a fast turnaround schedule. 

Our Solution

Taurus Productions delivered a complete AV and technical production solution, transforming the space into a live gaming arena capable of supporting continuous programming and audience interaction. 

Our scope included: 

• Large-format LED screens and high-impact visual playback
• Dynamic lighting design to enhance gameplay, branding, and audience focus
• Professional audio systems optimised for live competition environments
• Technical show control and on-site crew support throughout the activation

Through detailed planning and experience on-site operation, our team ensured consistent performance across long, high-energy sessions without interruption. 

Results

• Zero AV faults during continuous, high-traffic sessions
• Creation of a visually distinctive brand environment featured widely across social content
• Positive post-event feedback from Red Bull
• Re-engagement for future experiential and live event campaigns