The Brief

Microchip required a reliable AV and production partner to manage and deliver their exhibition stands across multiple European trade shows in 2025.

The stands needed to reflect Microchip’s global brand standards, incorporate advanced visual display technology, and operate seamlessly across different venues and regulatory environments – all while managing international logistics and tight build schedules.

Our Solution

Taurus Productions managed the full production lifecycle from Ireland to mainland Europe, ensuring consistent quality and delivery across all locations.

Our scope included:

• Full pre-production planning and technical management
• International logistics coordination and equipment transport
• AV hardware installation and integration within exhibition builds
• Rigging and structural production elements
• Installation of a state-of-the-art 3D display screen
• Media playback systems and control setup
• On-site technical handover to local event teams
• 24/7 on-site AV support throughout each show

Through structured planning and repeatable technical standards, we ensured consistent brand execution across multiple countries and venues.

Results

• Seamless international logistics from Ireland to Germany and Spain
• Reliable live operation across multiple major trade shows
• Delivery of advanced 3D display technology enhancing visitor engagement
• Zero technical downtime during exhibition opening hours
• Ongoing partnership for future European activations